Diane Fleming Habeas Corpus Petition Denied Despite Withholding Of Evidence; Appeal Filed June 30, 2006

Chesterfield, VA (PRWEB) July 16, 2006

On March 22, 2006, Cleo E. Powell, a Circuit Court Judge, in Chesterfield, Virginia denied all 22 claims argued by ‘habeas specialist’, attorney David B. Hargett, of Richmond, Virginia, for Petitioner Diane Fleming. Granting of the habeas motion by Judge Powell would have allowed an evidentiary hearing where evidence would have been presented to show Diane Fleming did not receive a fair trial.

Because Judge Powell denied the habeas, Diane Fleming can no longer have a court-appointed counsel, paid for by the Commonwealth. David B. Hargett has been retained privately, and on June 30th, 2006, filed an appeal with the Virginia Supreme Court regarding Judge Powell’s ruling. If this appeal is unsuccessful, the case will move out of the Commonwealth,into the Federal Court system.

Diane Fleming was convicted of 1st degree murder, in February, 2002 for allegedly ‘spiking’ her husband’s Gatorade with methanol. Charles Fleming died in June, 2000. The Gatorade bottles remain in evidence but are unavailable although an NFT1 test or Raman Microscope test can prove precisely where the methanol originated.

If injustice can happen to Diane Fleming, it can happen to any of us. Searching for ‘whodunit’ instead of ‘whatdunit’ brings a Twilight Zone aura to The Charles Fleming murder case.

Under an antiquated Commonwealth of Virginia law, new evidence cannot be presented during a habeas motion hearing; Diane’s attorney could not present new arguments in hopes of getting Diane an evidentiary hearing.

The 22 claims in the habeas brief pertain to “ineffective assistance of counsel.” Two of the claims accuse the Commonwealth of withholding exculpatory evidence from the defense. Brady v. Maryland, 373 U.S. 83 (1963). “A failure on the part of the government to disclose Brady (exculpatory) material requires a new trial, or a new sentencing hearing, if disclosure of the evidence creates a reasonable probability of a different result.”

Judge Powell’s decision basically exonerated Diane Fleming’s trial lawyer, Craig S. Cooley. David B. Hargett, Fleming’s new attorney told the Court, “The lawyer simply failed to do his job.” Powell’s denial of the habeas also acquits the Commonwealth of Virginia of violating Diane Fleming’s constitutional rights.

On June 26th, 2000, just days after her husband’s death, Diane Fleming passed a polygraph. According to the police report by Chesterfield Police Department Detective Ruth Baker, Diane Fleming was truthful about having nothing to do with her husband’s death.

There is a more sinister equation to Chuck Fleming’s death–the methanol in diet drinks and generic Equal, also know as aspartame. One will be able to understand this deadly sweetener by reading Dr. Woodrow Monte’s recent article about aspartame. Dr. Monte breaks his silence (since 1984), about aspartame and he writes: “Methanol (in aspartame) is a chemical Trojan horse-a toxilogical nightmare…”

(see link listed below for Dr. Monte’s entire article).

On a daily basis, Charles Fleming drank 8 diet Cokes and 2 diet Sprites with aspartame. During one of the Chesterfield Police interrogations of Diane Fleming’s son, Chuckie Tanner told Detective O. F. Akers about his stepfather, “Well…I know sometimes he would doctor up his drinks.” Akers never pursues this line of questioning. “Doctor up his drinks?” With what?- would have been an appropriate question, considering Akers was investigating a possible poisoning.

Diane Fleming told this writer, “Charles added a generic brand of ‘Equal’ to everything he drank besides Diet Coke.” The blue packets of aspartame sat on the kitchen counter, in a glass container. Did Charles put a blue packet of aspartame in the Gatorade, as he did in all his other drinks?

In Judge Powell’s 6-page official decision denying Diane Fleming’s habeas, Judge Powell again and again invoked: Strickland v. Washington, 466 U.S. 668,686 (1984). In essence, ‘Strickland’ rules: “An error by counsel, even if professionally unreasonable, does not warrant setting aside the judgment of a criminal proceeding if the error had no effect on the judgment and The Court must be highly deferential in scrutinizing (counsel’s) performance.”

When this writer read Judge Powell’s decision, she was tempted to send her a copy of Thurgood Marshall’s Supreme Court dissent of “Strickland.” Justice Marshall writes: “To afford attorneys more latitude, by ‘strongly presuming’ that their behavior will fall within the one of reasonableness, is covertly to legitimate convictions and sentences obtained on the basis of incompetent conduct by defense counsel.”

Diane Fleming’s supporters, through the Hargett & Watson law firm, have set up “The Diane Fleming Legal Trust Fund” for all who want to help free Diane. For more information, please click on link listed below.

The following is The Smoking Gun. Claim 22:

“Suppression of ‘exculpatory evidence’ of forensic testing of poisoned bottles.”

From Defense Counsel Craig S. Cooley’s affidavit: “I never received any discovery material from the Commonwealth indicating that the Division of Virginia Forensic Science was unable to identify the presence of that blue dye in the contents of the Gatorade bottles.”

Judge Cleo E. Powell’s denial of Claim 22: “… the evidence does not clearly indicate that the Commonwealth is guilty of violating the duty imposed on it by Brady v. Maryland… Although the claim made in Claim XX11 (that the Commonwealth suppressed exculpatory evidence of further forensic testing on poisoned bottles) is not information that could be found elsewhere; there is no Brady violation as the information was not exculpatory (because)… the Commonwealth never contended that the windshield washer fluid had been the source of the methanol poisoning. Therefore the fact that the tests determined that no blue dye was in the Gatorade did not necessarily exculpate Petitioner.”

The question that needs to be asked…

Why, then, in a one-day trial was the windshield washer fluid mentioned 50 times?

David B. Hargett mentions in his objections to the habeas denial that the Prosecution more than implied the windshield washer fluid was the source of the methanol.

On page 366 in the trial transcript, Davenport, the Prosecutor, in his closing argument says: “… and then the fact that she does purchase and service the vehicle as far as windshield wiper fluid is concerned… “

It is difficult to understand how Judge Powell could rule that the Prosecution never contended the windshield washer fluid was the source of the methanol when it had been mentioned 50 times and especially with Davenport’s closing remark.

First mention of having the (Gatorade) bottles tested appears in the Chesterfield Police report– the date of Incident Number 200006140115 is 7/6/2000.

Ph.D. Saady, the toxicologist who swears he found methanol in the Gatorade bottles, told Detective Ruth Baker he was “sending the items to Tidewater for Ethyleneglycol analysis, however ‘he feels’ that the methanol originated from the container of unknown blue liquid containing 33% methanol.” Saady did not do this. Ethyleneglycol is used in antifreeze, not windshield washer fluid. How can a court accept from a so-called expert witness testimony, “he feels” without qualified proof.

Saady swore in a new June 3rd, 2005 affidavit,

(see affidavit link below – pdf file – 217 KB)

“Specifically, I was asked to attempt to test Gatorade Bottles for dye and soap elements of windshield washer fluid… I selected Item 13, Gatorade… it contained the highest concentrate of methanol, 4.7%… (The method used)… did not have the appropriate sensitivity necessary to identify trace concentrations… As a result, I could not definitively determine whether any amount of windshield washer colorant was present in the Gatorade mixture and, therefore, did not issue a Certificate of Analysis. I advised Investigator Elizabeth Baker… that I would not be issuing a report because no definitive conclusions could be reached from these tests.”

In addition, the Prosecution, at trial, more than intimated to the jury, the methanol in the Gatorade bottles came from the windshield washer fluid. What actual proof did the Prosecution have? None. Their own toxicologist Saady, could not confirm it.

The windshield washer fluid was mentioned 16 times during Detective Ruth Baker’s testimony in this subliminal way of convincing the jury that it was the windshield wiper fluid in the bottles of Gatorade.

It is more than probable, a not-guilty verdict would have come down for Diane Fleming if the jury had known the Commonwealth withheld the information from the defense that no tests were done on the Gatorade bottles to prove or disprove not only that no blue dye was found in the Gatorade bottle but that no other tests were conducted that could have proved from where the alleged methanol originated.

In a letter to Diane Fleming from her habeas lawyer, David B. Hargett explains to her how he argued Claim 22:

“… Commonwealth’s case relied upon window washer fluid being the source of the Methanol. There is no suggestion and certainly there is no evidence showing any other source. The Commonwealth presented evidence that you were the one that serviced the vehicles, and the Commonwealth even stated in closing argument that you were the one that handled the windshield washer fluid. They couldn’t come out and say that we know this is the source of the methanol because they didn’t have any evidence and they would look foolish for making this argument. Nevertheless, they certainly wanted the jury to believe that you handled the window washer fluid and used it to poison your husband. So, it is very important that the Gatorade bottles did not contain any blue dye, which strongly suggests that window washer fluid was not in the Gatorade bottles. As to the inconclusiveness of the tests, it is still exculpatory evidence.”

Hargett told Judge Powell that the Attorney General said during her argument, “that the Commonwealth’s position was that the window washer fluid was not the source or at least not the sole source of the Methanol. Therefore, during their argument, they admit that part of the Commonwealth’s theory is that the… washer fluid is an important factor in this case.”

Judge Powell instructed the jurors at Diane Fleming’s trial, in 2002, “Apply your common sense to what you have heard from the evidence.” Does Powell believe Fleming put a poisoned Gatorade in the refrigerator where her (then) 7-year old daughter could have drank it? Cleo Powell also knows Diane Fleming passed a polygraph.

Could it have been the accumulation of methanol from aspartame (10% methanol) that killed Chuck Fleming, not his wife Diane.

At the website link below is a detailed account analysis of the other 21 claims, including Dr. Woodrow Monte’s article on methanol and Commonwealth toxicologist, Joseph J. Saady’s complete affidavit.

Further analysis of the recent motion hearing can be found at the links listed below as well as the Diane Fleming Legal Defense Donation Trust Fund.

Carol Guilford is a LA based writer and author of

“The New Cook’s Cookbook”, “THE Diet Book”, Carol Guilford’s Main Course Cookbook” and “The Easiest Cookbook.”

Additional Articles and Information About This Case

Diane’s new Attorney is:

Hargett & Watson, PLC

Attorneys and Counselors at Law

11545 Nuckols Road, Suite C

Glen Allen, Virginia 23059

Phone: 804-788-7111

Website: http://www.hargettwatson.com

Diane Fleming Legal Defense Donation Trust Fund Form:

http://www.dldewey.com/flemdon.htm

Full article

Diane Fleming Habeas Corpus Petition Denied Despite Withholding Of Evidence

22 Claims Analysis Of Judge Powell’s Denial Rulings

July 7, 2006- By Carol Guilford

copyrighted – June 30, 2006

http://www.dldewey.com/flemct.htm

Press Release -PRNewsWire

Diane Fleming Habeas Corpus Petition

July 7, 2006

http://www.dldewey.com/flempr.htm

Press Release – PRNewsWire

The Charles Fleming Murder Case

December 12, 2005

http://www.prweb.com/releases/2005/12/prweb322296.htm


pdf file: http://pdfserver.prweb.com/pdfdown load/32296/pr.pdf

Diane Fleming Petition for Habeas Corpus:

Judge’s Decision for Evidentiary Hearing Could Take Six Months

January 16, 2006

http://www.prweb.com/relseases/2006/01/prweb333144.htm


pdf file: http://pdfserver.prweb.com/pdfdown load/333144/pr.pdf

Full Article

The Charles Fleming Murder Case

How Did Diane Fleming Get Wrongly Convicted Of Murdering Her Husband?

copywrited – December 12, 2005 – By Carol Guilford

http://www.dldewey.com/fleming.htm

Saady’s Smoking Gun Affidavit – pdf file – 217 KB

http://www.dldewey.com/saady.htm

Methanol and Formaldehyde

How are They Linked To The Sweetener Aspartame?

From The Desk Of Dr. Woodrow Monte

Retired Professor Of Food Science

January 1, 2006

http://www.dldewey.com/monte.htm

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Energy69 Partners With Southern Wine and Spirits In Florida Distribution Alliance.

Miami, FL (PRWEB) May 8, 2004

Beverage masterminds from Ginger Spirits, Inc. have launched a new, great tasting passion fruit energy drink. The non-carbonated Energy69 combines the perfect balance of energy supplements such as Taurine, l-carnitine, and vitamin B-12 with herbal aphrodisiac supplements such as Guarana, Damiana Leaf, and epimedium (aka Horny Goat Weed). This proprietary blend was formulated to provide a boost anytime of the day.

“We are entering numerous markets, because Energy69 is for everybody,” says founder Ryan Rosenberg, “it’s the kind of drink that’s the perfect mix for a martini, as a pre-work-out pick me up, a mid-afternoon energizer. or in the morning with a bagel or croissant.”

Energy69 which comes in a metallic red and chrome 8.4oz can has just completed a successful launch in its test market of Florida, where it formed a strategic alliance with Southern Wine and Spirits to handle distribution. Grass roots’ marketing has been deployed throughout the state using the “69 Promotional Team” which has held promotions in various bars and nightclubs throughout the state, from South Beach to Daytona Beach promoting the drink and good-will. Energy69 has expanded its launch into the New York and New Jersey metropolitan areas, and continues its expansion of distribution nationwide. Energy69 is available in multiple foreign markets as well. Advertising plans are also in progress, with a multi million dollar budget, to include print, radio, regional television spots, sponsorships, and street team guerilla marketing.

“We simply want to offer consumers an alternative to the typical bitter, medicinal tasting energy drinks that are on the market,” says Jason Orlinsky co-founder of Energy69. “We are not a “me too” drink in that we are not a copycat of other carbonated energy drinks. We are the next generation of energy drinks that taste great. We are taking the category to the next level.”

For more information e-mail info@energy69.com.

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Energy Drink — A.C.T. Known for being the World’s First Healthy Energy Drink Now in 12 oz Cans

Russellville, KY (PRWEB) May 8, 2007

Finally the world has their First Healthy Energy Drink. M2C Global now DrinkACT.com is expecting the sales to sky rocket to $ 40 million by the end of 2007 now that the “ready to drink” cans are on the market. The retail market will be expanding since this is a much healthier energy drink than what the competition is selling and at a price point that cannot be touched.

A.C.T. Energy Drink is different in that it is sweetened with natural stevia instead of sugar or artificial sweeteners, and it is made with no caffeine anhydrous, making it a healthier source of energy than your average energy drink. The drink works quickly and lasts for many hours with no jitters and no crash. Up until this week, the drink has been sold as an “on the go” pouch that you would add to water or juice. Over 14 million of these packets have been sold over the past 2 years.

Drinkact.com (M2C Global) has become so popular with the beverage distributors mainly due to the fact that the products are very effective but also because of the revenue sharing program whereby authorized beverage distributors share in the profits from the energy drinks. M2C Global founder Paul Gravette said, “Business owners now have an incentive to tell their competition about the products because they will benefit financially by doing so.” In addition, local store customers will return more often to buy this drink because once they try it, they will keep coming back for more.

DrinkACT.com Independent Beverage Distributor, Angela Brooks from Kentucky, heads up a dynamic group of successful authorized beverage distributors in the US. This team has utilized cutting edge technology to provide training and takes great pride in empowering others to discover their true potential in this industry.

For additional information about A.C.T. Energy Drink and Marketing online, contact Angela Brooks or visit http://www.angelabrook.net


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ZŪN® ENERGY DRINK Issues Statement Regarding Quality and Innovation

ZUN ENERGY DRINK

Boulder, CO (PRWEB) February 17, 2011

In light of recent media focus on energy drink health concerns, ZUN Energy Drink has issued a statement on the company’s high quality and innovative Brain Boosting Energy® product line.

ZUN is a powerful, proprietary energy-plus drink that includes natural sugar and caffeine, along with co-enzyme Q10 & choline designed to promote instant and sustainable energy with improved mental focus. The drink also contains 500% DV of B12 and 100% DV of C, B6, and vitamin E. Packed in a one of a kind ‘retro style’ rocket bottle, ZUN is hard to miss and has been touted as the most unique packaging on the market today.

“ZUN is an up and coming innovator in the energy drink segment, with specific functional purpose and ingredients that clearly make ZUN a healthier alternative to that of many traditional energy blends. We take great pride in delivering the absolute best product both in taste and function and we continuously look for ways to improve and innovate for consumer benefit. ZUN contains a substantial amount of CoQ10, choline and multi-vitamins yet still has this amazing taste, making ZUN the most Incredibly Refreshing® Beverage in the Universe,” stated Brian Stearns Founder and CEO of ZUN.

Since hitting the market, ZUN has received top taste test reviews and glowing testimonials from around the country. C-stores in the USA are now adding the crisp ZUN and ZUN LITE® energy drinks to their national coolers. ZUN LITE has same Incredibly Refreshing® taste as original ZUN with only 20 calories; featuring Blue Agave Nectar. ZUN is now on sale in over 2800 Midwest locations and growing fast.

About ZUN

ZUN is an Energy-Plus beverage that delivers instant and sustainable energy with added nutraceuticals for improved memory and focus. Out of this World®, Incredibly Refreshing® and Brain Boosting Energy® are registered Trademarks. Unique Rocket Bottle designed for carbonation is protected by US and International ‘issued’ patents. For more information, please visit: http://www.zunenergy.com or see the buzz at http://www.facebook.com/zunenergy.

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The Charles Fleming Murder Case: How Did Diane Fleming Get Wrongly Convicted Of Murdering Her Husband?

Sherman Oaks, CA (PRWEB) December 14, 2005

Charles Fleming, 37, played basketball every Sunday. On a hot summer day in June, 2000, Charles came home and drank a bottle of Gatorade that he and his wife Diane had just bought to mix with creatine, a food supplement. Charles wanted to try creatine because it promised muscle mass. This particular Sunday was the first time Charles ever drank Gatorade; the Flemings bought it particularly to mix with the creatine.

After drinking the Gatorade with the supplement, Fleming became ill and went to bed early. The next morning Fleming went to work but, feeling ill, returned home. Charles Fleming’s condition deteriorated rapidly and he was taken to the hospital. During treatment, Fleming was given Ativan because he was combative and confused; from there, he slipped into a coma and died. The autopsy showed Charles Fleming died from ‘acute methanol poisoning’.

In February, 2002, Case No. CR01F01484-01, Commonwealth Of Virginia v. Diane Fleming, Diane Fleming was tried and convicted to sentences of 30 years for murder and twenty years for adulteration, allegedly ‘spiking’ her husband’s Gatorade with methanol, a poisonous alcohol, from a bottle of windshield washer fluid. Diane Fleming has been incarcerated for almost 4 years as prisoner #311655 in the Troy, VA. (Fluvanna), Department of Corrections.

Diane Fleming has given permission to this writer to write about the following latest endeavors to free her.

In June 2005, a writ of habeas corpus was prepared by Petitioner Diane Fleming’s pro-bono attorney, Mason Lee Byrd, of Richmond, Virginia. A writ of ‘habeas corpus’ is a judicial mandate ordering that an inmate be brought to court so it can be determined whether or not that person is imprisoned lawfully and whether or not he should be released from custody.

In the habeas, Byrd presents 20 claims of “ineffective counsel” and two claims pertaining to “prosecutorial misconduct.” Byrd is remarkable in his findings, an incisive quest for the truth to prove Diane Fleming’s innocence. Due to personal matters, Mr. Byrd cannot continue representing Diane Fleming; however he petitioned the court to appoint David B. Hargett as Diane Fleming’s new counsel and the court agreed. Mr. Hargett is a prominent Richmond, Virginia attorney who has freed many people wrongly convicted of crimes.

The main issues in the filed habeas are claims (1-22) that include, who mixed the Gatorade with the creatine, how the methanol got into the Gatorade, the toxicology report that found no evidence the methanol that allegedly killed Charles Fleming was the actual cause of Charles Fleming’s death or connected to the windshield washer fluid found in the Fleming’s garage, Diane Fleming’s son, Chuckie who was accused by her own defense counsel of his stepfather’s murder, the date of a search for ‘methanol’ on a computer Diane and her son, Chuckie used, Diane’s demeanor on the witness stand and the legality of presenting evidence that Diane Fleming passed a polygraph test.

Diane Fleming’s new legal counsel David Hargett, recently petitioned the court for a motion hearing, set for January 6, 2006.

The hearing will be held in Superior Court in Chesterfield, Virginia. A motion hearing is a legal request for an ‘evidentiary hearing.’ At the evidentiary hearing, the points of the writ of habeas corpus will be argued by Mr. Hargett, in front of Judge Cleo Powell who presided over Diane Fleming’s murder trial. Judge Powell, upon hearing the evidence has the power to free Petitioner Diane Fleming or grant her a new trial.

How the methanol got into the Gatorade is still an unsolved mystery.

Did the Commonwealth lie and there is and was no methanol in the bottles?

Did the test the Virginia Department of Forensic Science show a ‘false/positive’?

Did Charles Fleming add, as he did to his other drinks, a packet of the artificial sweetener, Equal to the bottles of Gatorade? According to Diane, her husband used aspartame (Equal) regularly to sweeten the liquids he drank. The aspartame molecule (Equal) has a 10% methanol content.    

Was there a chemical reaction between the creatine, a muscle building supplement Diane and Charles Fleming mixed into the Gatorade and the Gatorade ingredients which then converted into methanol?

Did someone spike the Gatorade at Charles’ workplace where pure methanol was kept?    

Author/journalist David Lawrence Dewey comments that when a subpoena is issued for the Gatorade bottles (still in evidence) and they are handed over for independent testing, an NFT1 test, by using the gas chromophotography method, will show whether the methanol was a commercial grade source used in Krystal Kleer windshield washer fluid. Manufacturers use a ‘marker’, required by the EPA, to identify the product and to protect the patent formula. Dewey also states, “If the Commonwealth or trial counsel had performed an NFT1 test, it is plausible that Diane Fleming would not have been indicted for murder.”

In addition, toxicologist, Dr. Hildegard Staninger says a Raman Microscope test also can find the source of the methanol in the Gatorade and what type of methanol it is, commercial grade or food grade.

The new disclosures should be sufficient to reopen Diane Fleming’s case and to set her free.

You can read more about the details of this case in Carol Guilford’s in-depth article:

The Charles Fleming Murder Case

How Did Diane Fleming Get Wrongly Convicted?

at: http://www.dldewey.com/fleming.htm

Carol Guilford is a free lance writer based in Los Angeles.    

Guilford is also the author of The New Cook’s Cookbook, The Diet Book, Carol Guilford’s Main Course Cookbook, And The Easiest Cookbook.    

Shoshanna Allison contributed to this article.

By Carol Guilford

Copyright 2005

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Daredevil Energy Drink Hangs with the Stars Celebrating the 2007 MTV Movie Awards

Orange County, CA (PRWEB) June 11, 2007

Celebrities attending this year’s 2007 MTV Movie Awards couldn’t stop raving about the fantastic taste and quality ingredients of Daredevil and Daredevil Lighter Fluid Energy Drinks.

The drink, distributed by the Orange County based company Outlast Nutrition, LLC is quickly becoming one of Hollywood’s favorite drinks.

Just hear what some of the celebrities had to say:

“This drink is very good.”

Rex Lee, Entourage

“It tastes great!”

Jason Mewes, MTV Award Winner for Clerks.

“It’s really good…I love it!”

Shannon Elizabeth, American Pie

“It’ll get you going.”

Rodney Peete

“I love energy drinks, and this is really good!”

Josh Henderson, Desperate Housewives

“Wow…this is very very good.”

Dominique Swain, Alpha Dog

Daredevil Energy Drink and Daredevil Lighter Fluid are borderline “extreme” energy drinks. Both are targeted to individuals ready to take risks, follow their passions, and thrive on the possibility of defying all odds. We know that so many people today live a demanding lifestyle, so we give you exactly what you need to push the limits and live on the edge. Unlike other energy drinks on the market, Daredevil Energy Drink and Daredevil Lighter Fluid have a greater content of B-12 vitamin for extra sustained energy; contain milk thistle, a well known cleansing anti-oxidant; L-Carnitine, a known fat burner and tons of natural stimulants. Made with all natural flavors and sugars, both drinks have a well combined group of herbal extracts, giving the drink greater nutritional value.

Be bold…drink Daredevil Energy Drink.

For more information on Daredevil Energy Drink please visit their website at http://www.daredevilenergydrink.com or contact info @ daredevilenergydrink.com

PHOTOS

Photos by Irene Carranza

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GURU Launches Into Whole Foods Market with New Flavors, Size and Design

GURU logo

New York, NY (PRWEB) November 14, 2008

GURU, the ground-breaking line of 100% Natural and Certified USDA Organic Energy Drinks, is proud to announce that it will introduce its new line of 12-ounce slim can products nationally at Whole Foods Market stores. The natural and organic foods retailer will carry the new GURU line exclusively until 2009.

The newly redesigned GURU can contains more energy than the original 8.3-ounce size and is less filling than its 16-ounce predecessor. All of GURU high quality ingredients are now available in a sleek, practical 12-ounce can — perfect for urbanites in need of additional might, and ideal for health conscious Whole Foods Market shoppers.

Clean ingredients – Clean taste – Clean energy

Catering to busy, active people’s needs, the new set of GURU products is 100% natural and contains an active botanical complex made of standardized herbal extracts – Guarana, Ginseng, Ginkgo Biloba and Echinacea, following the same original proprietary formula that maximizes their beneficial effects.

GURU is now available in 6 flavors: GURU Original, GURU Lite, GURU Juicy Superfruit, GURU Juicy Tangerine, GURU Full On Lemonade and GURU Iced Tea Green Tea Honey-Lemon. Whole Foods Market already carries the popular GURU Original and GURU Lite in their 8.3-ounce original size. Now, Whole Foods Market will carry GURU Original, in its 12-ounce size, as well as GURU Full On Lemonade, GURU Juicy Tangerine and GURU Juicy Superfruit in the same size.

Non-carbonated, GURU Energy Hybrids are also certified USDA Organic.

GURU Juicy Superfruit: Thirsty for a healthy juice, yet needing an energy boost? Try this 100% natural blend of açai, black current, yumberry and pomegranate juices, combined with the highly energetic GURU blend. You’re in for a beneficial blast of antioxidants! Our fabulous fruit burst will take you right back to the tastes of your childhood. So punchy, so healthy and oh! so yummy.

GURU Juicy Tangerine: Are you in over your head? Here’s the energy drink for you, exploding with the rich taste of organic fruits. A wave of citrus and exotic flavors will energize your body and revitalize your taste buds. Count on us, you’ll reap the fruits of your labour!    

GURU Full On Lemonade: Is life squeezing your lemon? What better than a refreshing, cold lemonade on a hot day. This all-in-one energy drink / isotonic sport drink will let you push it real good while staying perfectly hydrated. And no, you won’t suddenly get the urge to jump off a building.

GURU Iced Tea Green Tea Honey-Lemon: Tea time will never be the same again! Imagine an awesome energy drink enhanced by all the qualities of a refreshing and delicious iced tea. The days of drinking tea with your pinky in the air are over! Grab a can of GURU Iced Tea and wave fatigue good-bye.

GURU Energy Drink: Clean Energy for Dirty Minds.

GURU Energy Drink was founded in Montreal in the late 1990′s by four health-conscious college friends who traveled the globe to research and develop an energy drink for healthy lifestyles. Born amid the rising appeal of natural and organic products, GURU Energy Drink is pioneering a new category with a unique combination of high-tech formulation and ancient holistic principles borrowed from cultures around the world. The product has led the energy drink phenomenon in Canada since 1999. Manhattan is now home to GURU Beverage Co’s US head office.

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Soft Drinks Market Changing as Sports and Energy Drinks Take Over.

(PRWEB) November 23, 2003

Research and Markets announces the addition of “Functional Soft Drinks – An International Perspective” to its offerings.

“Functional soft drinks are shaping the course of the soft drinks industry as a whole, as static sales in the traditionally dominant carbonates market has forced major players to look at new ways of maintaining competitiveness.”

With rising consumer interest in health and continued interest in convenient solutions to aid the perceived need for performance and wellness, the functional soft drinks market could be seen as a market sector whose time has come.

This is further reinforced by the high levels of interest from the major multinational soft drinks companies who have invested strongly in the area via acquisition and organic growth as their traditional soft drinks markets, particularly carbonates, have started to mature in many countries. The sector has seen considerable development and change, with the dynamic growth in energy drinks evident at that time having kick-started a boom in sports drinks in many countries, although there are now some signs that growth rates are slowing and the markets have started to mature. Developments in other functional soft drinks have continued apace, however, although the

sector remains very fragmented in most countries, largely focusing on vitamin and mineral-fortified products, most of which do not make claims.

This new report provides a major analysis of the international market for functional soft drinks in the US, Japan, Australia, Germany, France, UK, Spain, Italy, highlighting market sizes and trends, key players and significant product activity. Functional drinks covered includes sports drinks, energy drinks and other functional drinks (including health and wellness drinks, nutraceutical drinks, enriched drinks, near-water drinks).

This report features an overview of the market, both internationally and by key country and also provides a comprehensive review of current and future market trends.

Product trends and developments are reviewed by country and type of product and a summary of key companies and brands are also included.

Each section is also subdivided according to product type. After an overall summary,information on product trends and developments covering new product launches and manufacturers and brand shares are discussed for each of sports drinks, energy drinks and other functional soft drinks such as Vitamin and mineral-enriched drinks, wellness drinks, Near-water drinks and Herbal drinks

This report will be a great help if you are trying to understand the current and future significance and role of functional products in global and regional soft drinks markets. It will also enable decision makers to determine which sectors and countries have the best prospects for expansion.

For a complete index of this report click on http://www.researchandmarkets.com/reports/40402

About Research and Markets Ltd.

Research and Markets Ltd. are Europe’s largest resource for market research. R&M distribute thousands of major research publications from the world’s leading publishers, consultants and market analysts. R&M provide you with the latest forecasts on international and regional markets, key industries, the top companies, new products and the latest market trends.

For additional information on ResearchandMarkets.com, their range of reports or their value-added services, visit their web site at http://www.researchandmarkets.com or mailto:press@researchandmarkets.com

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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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QlikView Delivers Complete Return on Investment to Gatorade de Mexico in Four Months

Radnor, PA (PRWEB) December 9, 2009

QlikTech, the world’s fastest-growing Business Intelligence (BI) software company, today announced that Gatorade de Mexico, a subsidiary of PepsiCo, Inc. and manufacturer of leading sports drink Gatorade, is successfully using QlikView for a fast, consolidated view of Sales, Financial and Operations analysis. With immediate answers in QlikView, Gatorade executives no longer have to wait up to four hours for sales support analysts to build a single report — a process improvement that represents an estimated daily cost savings of $ 23,700. Those savings, in conjunction with increased visibility for gains in operational effectiveness and additional revenue opportunity identification, enabled Gatorade to realize a full return on its QlikView investment in only four months.

Gatorade de Mexico is using Microstrategy as the corporate solution for BI and Datawarehouse, and QlikView was selected as a specialized analysis tool to meet specific needs of dynamic reports used by the Sales Planning Area. To eliminate the problem of manual, time-consuming data consolidation and Key Performance Indicator (KPI) tracking, Gatorade decided to implement with QlikView implementation partner GPStrategy. Working with GPStrategy, it took less than a week for Gatorade to develop its two initial sales applications, which analyze distributor performance and sales overhead.

“With QlikView, we can run reports and create dashboards quickly to detect market changes and product sales in real time,” said Victor Aguilar, Sales Support Manager. “This allows our salespeople to respond immediately to new opportunities and react quickly to a decrease in volume or an order issue, so Gatorade doesn’t lose revenue or risk customers defecting to our competition.”

Gatorade is using QlikView for Sales, Operations and Financial analysis to improve decision making in key areas, such as:

Sales Inventory — Connecting SKU data with information from Gatorade’s 32 distributors, QlikView enables Gatorade and each distributor to systematically track and analyze inventory by client, item, delivery route and location sold. In addition to significant reductions in Gatorade’s time, human error and labor costs associated with this analysis, its distributors are now able to pinpoint their most valuable and least cost-effective clients and restructure sales and delivery routes for increased profitability.

Operational Efficiency — In order to effectively analyze the costs and efficiency of its 72-person sales team working throughout Mexico, Gatorade is using QlikView to track and identify savings opportunities for all overhead, both in relationship to sales for each account and each salesperson. With QlikView, executive management is empowered with a more detailed and actionable view of each individual salesperson’s performance and related costs.

Forecasting & Order Analysis — For Gatorade, QlikView order analysis takes the guesswork out of forecasting sales and maintaining optimal inventory levels, while ensuring that customers receive accurate shipments and invoices in a timely manner. Automated reporting and mobile alerts provide the sales team with dashboard and analysis updates via Blackberry and Nextel — four times each day.

QlikView delivers unprecedented ability to unlock information trapped in enterprise systems, including other BI applications, and put it into the hands of those who need to make decisions every day. With drill-down details for full transparency in just a few clicks, QlikView delivers instant access to visually rich, interactive dashboards and reports.

“In today’s ultracompetitive business environment, successful companies do not spend hours waiting for visibility of sales performance,” said Tim Wassman, President of QlikTech Americas. “Companies like Gatorade de Mexico know that every minute counts when new revenue opportunities arise and with QlikView they have an enterprise view of critical information right at their fingertips for fast analysis and decision making.”

About Gatorade Mexico:

A subsidiary of PepsiCo, Inc., Gatorade de Mexico manufacturers and distributes Gatorade® Thirst Quencher, the leading sports drink backed by 40 years of research. Gatorade is scientifically formulated and athletically proven to quench thirst, replace fluids and electrolytes and provide carbohydrate energy to enhance athletic performance.

About QlikTech

QlikTech is the world’s fastest-growing Business Intelligence (BI) company. Its flagship QlikView product delivers instant business answers, enabling users to easily explore their data without limits. Unlike traditional BI, QlikView delivers immediate value with payback measured in days or weeks rather than months, years, or not at all. It is the only BI offering that can be deployed on premise, in the cloud, or on a laptop or mobile device—from a single user to the largest global enterprise.

Through QlikView’s disruptive, in-memory associative approach, business users have experienced unprecedented success and satisfaction, backed by its unique 30-day money-back guarantee. QlikTech has more than 12,000 customers in 95 countries and over 800 partners worldwide. For more information, please visit http://www.qlikview.com.

QlikTech and QlikView are trademarks or registered trademarks of QlikTech International AB. Other company names, product names and company logos mentioned herein are the trademarks, or registered trademarks of their respective owners.

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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Newest Energy Drink Proves Ramped-Up Beverages Can Possess Both High Potency and Great Taste

Denver, CO (PRWEB) June 11, 2008

Who says consumers can’t have their energy drink and their flavor too? Thrive Energy Drink is proving them all wrong. The latest beverage to hit the thriving energy drink market, Thrive is changing the way consumers think about the energy drink market by providing them with both fringe benefits. Manufactured in the good old USA, Thrive Energy Drink is the latest beverage to hit the booming energy drink market. Available in both regular and low-carb formulations, Thrive is flavorful both on its own and mixed with other beverages, with just the right amount of kick to get its drinkers through the day. Retailers and consumers who would like to learn more about getting their hands on a tasty case of canned energy can visit Thrive Energy Drink online at http://www.thriveenergydrink.com .

According to BeverageDaily.com, in 2007 energy drinks were single-handedly responsible for boosting the U.S. beverage market. Outperforming all other categories, one sports drink even managed to “inch its way into the nation’s top five trade marks by displacing a popular soda brand.” Indeed, while total sales in the carbonated soft drinks category dipped by just over one percent during the year, “sales of energy drinks shot up by almost 50 percent.” And market analysis predicts that no slowdown in that growth is anticipated.

That’s good news for retailers who stock energy drinks, and Thrive Energy Drink is giving its resellers an even bigger incentive to encourage a Thrive Energy Drink taste test. That’s because as a Thrive affiliate, they will earn a two-tier 15-% referral incentive. And unlike other affiliate programs that drop the incentive as the referral level decreases, Thrive offers the exact same referral bonus for both tiers.

“In these tough economic times, we wanted to reward those individuals who help spread the word about our product. That’s why we devised our affiliate program to allow anyone to make some extra money. It’s our way of saying thanks,” explains Thrive Energy Drink vice president of marketing, Rich Marshall. That financial generosity couldn’t have come at a better time given that the U.S. unemployment rate set a record high last month, jumping to 5.5 percent in May.

With its clean, refreshing taste, its boost of energy and its essential vitamins and minerals that help its drinkers recharge, and its door-to-door delivery, Thrive Energy Drink is positioned to practically sell itself. And with no frills or fancy marketing campaigns associated with it, Thrive is affordably priced.

For more information on the Thrive Energy Drink referral program, contact Doug Emerson toll free at (888) 442-7771. To learn more about the inspiration behind this new energy drink’s great-tasting formulation, visit the manufacturer online at http://www.thriveenergydrink.com.

CONTACT INFORMATION:

Doug Emerson, Vice President of Operations

6160 S. Syracuse Suite 301

Greenwood Village, CO 80111

(888) 442-7771

info @ thriveenergydrink.com

http://www.thriveenergydrink.com

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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