Soft Drinks Market Changing as Sports and Energy Drinks Take Over.

(PRWEB) November 23, 2003

Research and Markets announces the addition of “Functional Soft Drinks – An International Perspective” to its offerings.

“Functional soft drinks are shaping the course of the soft drinks industry as a whole, as static sales in the traditionally dominant carbonates market has forced major players to look at new ways of maintaining competitiveness.”

With rising consumer interest in health and continued interest in convenient solutions to aid the perceived need for performance and wellness, the functional soft drinks market could be seen as a market sector whose time has come.

This is further reinforced by the high levels of interest from the major multinational soft drinks companies who have invested strongly in the area via acquisition and organic growth as their traditional soft drinks markets, particularly carbonates, have started to mature in many countries. The sector has seen considerable development and change, with the dynamic growth in energy drinks evident at that time having kick-started a boom in sports drinks in many countries, although there are now some signs that growth rates are slowing and the markets have started to mature. Developments in other functional soft drinks have continued apace, however, although the

sector remains very fragmented in most countries, largely focusing on vitamin and mineral-fortified products, most of which do not make claims.

This new report provides a major analysis of the international market for functional soft drinks in the US, Japan, Australia, Germany, France, UK, Spain, Italy, highlighting market sizes and trends, key players and significant product activity. Functional drinks covered includes sports drinks, energy drinks and other functional drinks (including health and wellness drinks, nutraceutical drinks, enriched drinks, near-water drinks).

This report features an overview of the market, both internationally and by key country and also provides a comprehensive review of current and future market trends.

Product trends and developments are reviewed by country and type of product and a summary of key companies and brands are also included.

Each section is also subdivided according to product type. After an overall summary,information on product trends and developments covering new product launches and manufacturers and brand shares are discussed for each of sports drinks, energy drinks and other functional soft drinks such as Vitamin and mineral-enriched drinks, wellness drinks, Near-water drinks and Herbal drinks

This report will be a great help if you are trying to understand the current and future significance and role of functional products in global and regional soft drinks markets. It will also enable decision makers to determine which sectors and countries have the best prospects for expansion.

For a complete index of this report click on http://www.researchandmarkets.com/reports/40402

About Research and Markets Ltd.

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